Strengths & Skills

• Campaign Development: Take campaigns from concept to execution, ensuring they resonate with the target audience.

• Platform Expertise: Proficient with major ad platforms including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads.

• Affiliat and Ambassidor: Expertise in managing affiliate and ambassador programs, ensuring alignment with brand objectives and maximizing engagement. Developed strategic partnerships and fostered strong relationships to drive brand awareness and increase sales through these initiatives.

• SEO and SEM: Knowledgeable in SEO and SEM strategies to enhance both organic reach and paid search performance.

• Analytics and Reporting: Adept at using tools like Google Analytics and Facebook Insights to analyze campaign performance and provide actionable insights.

• Content Creation: Experienced in designing visually appealing and engaging ads, using tools like Photoshop, Illustrator, and video editing software.

• Email Marketing: Design and manage email marketing campaigns with platforms like Mailchimp and Klaviyo, focusing on A/B testing, segmentation, and personalization.

• Audience Targeting: Skilled in audience segmentation and targeting to ensure ads reach the most relevant audiences.

• Budget Management: Experienced in managing $1M+ advertising budgets to maximize ROI while controlling costs.

• Market Research: Proficient in conducting market research and competitive analysis to stay updated with industry trends and identify new opportunities.

As a seasoned Branding Expert, I specialize in crafting powerful brand identities through a strategic blend of design and messaging. With extensive experience in developing comprehensive brand strategies and designing impactful visual elements, I ensure that brands resonate deeply with their target audiences and stand out in competitive markets.

Core Competencies:

• Brand Strategy Mastery: Expert in devising holistic brand strategies that align seamlessly with business objectives, driving both brand loyalty and market growth.

• Visual Identity Crafting: Highly skilled in creating distinctive logos, typography, color palettes, and other visual components that encapsulate and differentiate a brand’s essence.

• Strategic Brand Messaging: Leader in developing compelling brand narratives that effectively convey core values and brand personality, ensuring consistent and powerful communication.

• Cross-Channel Brand Consistency: Ensure uniform and cohesive brand representation across all platforms and touchpoints, including digital media, print, social media, websites, and product packaging.

• Collaborative Integration: Work collaboratively with marketing, design, and product teams to embed branding efforts seamlessly across all company initiatives.

• Advanced Design Proficiency: Expert user of design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), creating visually stunning and brand-aligned materials.

• Brand Governance: Develop and enforce comprehensive brand guidelines to maintain consistency and integrity of the brand across all communications.

With extensive expertise in product tagging, packaging, and retail display development, I excel at creating engaging and effective visual merchandising solutions. My experience spans from designing eye-catching packaging to developing strategic retail displays that enhance product visibility and drive sales.

Core Competencies:

• Product Tagging Excellence: Expert in designing and implementing product tagging systems that are both functional and visually appealing, ensuring clear and attractive product presentation.

• Innovative Packaging Design: Skilled in creating packaging that not only protects the product but also enhances its market appeal, using advanced design principles and materials.

• Strategic Retail Display Development: Proficient in developing retail displays that maximize product visibility, create engaging shopping experiences, and drive consumer purchases.

• Consumer Behavior Insight: Deep understanding of consumer behavior and retail trends, enabling the creation of displays and packaging that resonate with target audiences and influence buying decisions.

• Cross-Functional Collaboration: Works closely with marketing, product development, and sales teams to ensure that product tagging, packaging, and displays align with overall brand strategy and business objectives.

• Project Management: Strong project management skills, overseeing the entire lifecycle of product tagging, packaging, and retail display projects from concept to implementation.

• Signage Creation: Proficient in developing eye-catching and functional signage that enhances navigation and brand visibility at events.

• Tradeshow Booth Innovation: Skilled in designing tradeshow booths that attract attention, encourage interaction, and effectively showcase the brand’s offerings.

• Lighting Solutions: Expert in implementing strategic lighting that enhances the event atmosphere, highlights key areas, and creates a memorable visual experience.

• Comprehensive Branding: Adept at integrating branding elements throughout event design to ensure a cohesive and powerful brand presence.

• Product Callouts: Experienced in creating strategic product callouts that draw attention to key items, boosting visibility and interest.

• Project Coordination: Strong project management capabilities, ensuring smooth execution of event design projects from initial concept to final implementation.

• Advanced Photography Expertise: Master in capturing high-resolution images of models and products, utilizing advanced techniques to highlight intricate details and enhance visual appeal.

• Experience: Successfully executed photography for elite brands including Nike, Brooks Sports, Top of the World, PRO Compression, For Bare Feet, Run Dot Com, and many others, delivering high-quality visuals that consistently meet and exceed brand expectations and campaign objectives.

• Sports Product Photography: Expert in capturing high-impact product imagery featuring major sports leagues, including the NFL, NBA, NCAA, NHL, and MLB. Focused on showcasing league-branded merchandise.

• Creative and Technical Direction: Provided expert creative and technical direction during photo shoots, ensuring alignment with brand vision and strategic marketing goals. Coordinated seamlessly with creative directors, stylists, and models.

• Expert Post-Processing Skills: Proficient in advanced photo editing and retouching using Adobe Photoshop, Lightroom, and other industry-standard software, ensuring flawless and polished final images.

• Versatile Shooting Environments: Experienced in conducting both studio and on-location shoots, adept at adapting to various environments and conditions to achieve optimal photographic results.

• Collaborative Project Management: Worked closely with cross-functional teams, including marketing, design, and branding departments, to integrate photography into comprehensive branding and marketing strategies effectively.

• Detail-Oriented Approach: Possess a meticulous eye for detail throughout both the shooting and editing phases, ensuring every element of the product or model is captured and presented at its best.

• Lighting and Composition Mastery: Skilled in manipulating natural and artificial lighting, as well as mastering composition techniques to create visually compelling and professionally lit photographs.

Experience in designing branded and licensed headwear, apparel, and accessories, excelling in creating compelling and market-ready products that resonate with consumers and align with brand identities. My expertise includes developing innovative designs for a diverse range of items, from stylish headwear and functional apparel to trendy accessories. I have successfully managed the design process from concept to production, ensuring that each product not only meets design specifications but also adheres to licensing requirements and brand guidelines.

With extensive experience in designing corporate catalogs and branded materials, I specialize in creating visually compelling and strategically effective print and digital assets. My work encompasses the development of comprehensive corporate catalogs that showcase products and services with clarity and impact, as well as designing branded materials that reinforce company identity and enhance communication. From concept to final execution, I ensure that each piece aligns with brand guidelines and marketing objectives, delivering consistent and professional presentations.